Kmart Ladieswear
Notes from the Mediterranean.
Graphic & Textile Design / Product Design & Development / Trend & Range Direction
Illustration
Deliverables
mart’s womenswear offering is built around accessible pricing, but the opportunity was to introduce a more elevated holiday direction within that framework.
The aim was to create a capsule that felt aspirational and travel-inspired while remaining appropriate for a value-driven customer.
Challenge
The concept drew on Mediterranean holiday culture, blending Southern European resort influences with subtle references to Persian decorative motifs and ceramics.
Hand-painted textiles, relaxed silhouettes and warm terracotta palettes created an effortless summer feel, balancing an elevated design direction.
Approach
Outcome
The resulting collection brought a more elevated design language to a value-led retail environment, combining textile, graphic and product development into a cohesive summer range with strong commercial relevance.
