180 Eau De Parfum
A New Fragrance That Represents Courage.
Art Direction / Brand & Identity Development / Packaging / Graphic Design / Product Design
Deliverables
Patricia, an accountant with a vision, set out to create a perfume that embodies courage in women and men that inspires anyone to make a 180-degree shift toward a brighter, more rewarding life. I was tasked with bringing this idea to life—shaping the art direction and developing a product that reflects strength, transformation, and the beauty of re-branding yourself as an individual to be the best version of yourself.
Opportunity
I decided to keep the art direction clean and timeless—reflecting the elegance found in many of the world’s most prominent perfume houses. With fragrance notes chosen by Patricia herself of Bergamot, Violet Leaf, Cardamom, Fir Needle, Sandalwood, Cashmere Musk, Amber, and Oud, the vision was to balance sophistication with softness, preserving a connection to nature. It’s high-end, yet serves as a beautiful reminder of what truly matters: nature, growth, and the beauty that surrounds us.
Solution
